What is WAVEscape?
WAVEscape™ is Reactrix' newest gesture-based, interactive technology that will create an entirely new form of digital out-of-home advertising.
WAVEscape compels consumers to engage in an unforgettable"hands-on" experience. The technology will engage consumers, technology buffs and advertisers alike, allowing them to literally immerse themselves in an ad. WAVEscape solidifies Reactrix' position as the leading innovator in interactive, digital out-of-home advertising and gesture-based technology.
WAVEscape features configurable levels of interactivity that are heightened as a consumer moves closer to the display. The interactive display technology can be triggered from approximately 15 feet away as the display content responds to consumer movement to entice further interaction. As consumers approach a WAVEscape digitally-formatted advertisement, their position and gestures are instantly recognized, enabling different levels of interaction based on proximity to the display. In more simple terms, WAVEscape delivers "Wii-like" functionality in a digital signage experience.
Reactrix' WAVEscape creates a new paradigm for social interaction with advertising enabling gesture-based group experiences that will lead to much more effective brand messaging and higher unaided recall than conventional out-of-home advertising.