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"Reactrix is a perfect fit in our marketing mix, and is especially powerful in helping us create strong brand identities for gaming titles typically associated with movies and television. Reactrix provides an unparalleled branding platform where we are not just delivering a message to consumers and hoping it soaks in – we are allowing them to engage and have fun with our titles, while also driving them to locations within the mall where they can purchase the game to play with at home."
– Bobby Hill, SSV World Marketing