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Press Releases

Below is a listing of recent press releases and articles featuring the company and our clients. If you have media inquiries please contact pr@reactrix.com.

2008 | 2007 | 2006 | 2005 | 2004


2008

July 9, 2008
Kmart partners with Warner Bros. Consumer Products to promote the theatrical release of The Dark Knight
Reactrix STEPscape Media Network is exclusive advertiser partner to promote in-store Batman shop
Read more [PDF]

June 3, 2008
Strong Partnerships Drive Reactrix' Momentum in 2008
Leading Out-of-home Interactive Media Network Solidifies Four Corporate Partnerships During First Half of 2008
Read more [PDF]

May 15, 2008
Reactrix Hits The Jackpot With Florida Lottery
Florida Lottery and Reactrix Media Network form partnership to promote lottery in malls
Read more [PDF]

May 5, 2008
Now Boarding! Leading Digital Out-Of-Home Media Network Enters Into Exclusive Relationship With Clear Channel Outdoor In Select U.S. Airports
Reactrix' STEPscape Interactive Advertising Network to begin Pilot Program with Clear Channel Outdoor
Read more [PDF]

April 21, 2008
Reactrix Systems Inc. Keeps Sports Fans in the Loop
Reactrix Systems Inc. beams real-time playoff scores to malls across the U.S.
Read more [PDF]

April 14, 2008
Lynne Kraselsky Promoted to Vice President, Ad Sales, Reactrix Systems, Inc.
Reactrix Announces New, Expanded Role for Key Sales Executive and Appointment of Two New Ad Sales Account Directors Peter Farley and Sal Tofano
Read more [PDF]

March 24, 2008
Reactrix Systems, Inc. Names New Vice President of Brand Solutions and Marketing
Former Marketing and Strategy Exec for G4, MTV, and USA Network Lauren de la Fuente Joins Reactrix Media Network
Read more [PDF]

March 10, 2008
Reactrix, Coming to a Theatre Near You!
Leading Digital Out-Of-Home Media Network Enters Into Exclusive Relationship with National Cinemedia
Read more [PDF]

February 5, 2008
Reactrix New Research Study Takes Digital OOH Audience Measurement to New State-Of-The-Industry Levels
The Leading Interactive Out-Of-Home Media Company Reveals New Arbitron Study That Successfully Quantifies Consumer "Eyes On" Measurements, Consumer Engagement, Consumer Dwell Time and More
Read more [PDF]

January 2, 2008
Reactrix Forms Strategic Alliance with Samsung to Launch Revolutionary Interactive Advertising Platform at CES
New gesture-based "unplug and play" service to be introduced by Hilton Hotels in Spring 2008
Read more [PDF]


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2007

December 3, 2007
Reactrix Systems, Inc. Names New Senior Vice President of Sales Development and Operations
Former Initiative Managing Director and Insights & Solutions LLC. CEO Jim Bell to Help Fuel Expansion of the Reactrix Media Network
Read more [PDF]

November 26, 2007
Leading Digital Experts and National Advertisers Gather to Define Metrics and Justify Pricing for 10 Emerging Digital Advertising Platforms
The summit will serve as a forum to help top advertisers and agencies from across North America get answers on how to best invest digital marketing dollars.
Read more [PDF]

November 19, 2007
Reactrix Systems, Inc. Celebrates Its' Superbowl on "Black Friday"
Leading Digital Out-Of-Home Media Network Premieres Brand Positioning System (BPS) for Sears, RIM and Xbox Campaigns on the Biggest Shopping Day of the Year
Read more [PDF]

November 9, 2007
Reactrix Gets Into the Game This Holiday Season
With Partnerships from Xbox and THQ, the Leading Digital Out-Of-Home Media Network Proves It Is the Go-To Vehicle for Launching New Video Game Releases
Read more [PDF]

November 9, 2007
Wachovia Banks on Interactive Re-branding; Launches Creative Campaign with Reactrix in the Heart of San Francisco's Financial District
Leading interactive ad network creates consumer campaign to announce World Savings Bank’s name change to Wachovia
Read more [PDF]

September 27, 2007
Reactrix Systems, Inc. Starts a Ruckus with HopeLab at Digital Life 2007
Premier Digital Out-of-Home Ad Network Uses Interactive GamePlay Technology to Promote 'Ruckus Nation' Competition to Get Kids Movin'
Read more [PDF]

May 14, 2007
Reactrix Systems, Inc. Names New President
Reactrix Systems, Inc., the leading interactive out-of-home advertising and entertainment media company, today announced the appointment of Sue Danaher as President.
Read more [PDF]

February 14, 2007
Just In Time For Valentne's Day, Groundbreaking 1-800-FLOWERS Campaign Blooms On The Reactrix Media Network
1-800-FLOWERS.COM (NASDAQ: FLWS), the world's leading florist and a provider of specialty gifts for all occasions, is breaking new ground by launching the first direct-response interactive campaign ever on the Reactrix Media Network™.
Read more [PDF]

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2006

December 20, 2006
Reactrix Media Network Sells Out Inventory in December 2006
Rapidly Growing Network Adds 60 Locations in 2006
Read more [PDF]

December 12, 2006
Reactrix Creates First Interactive Media Network That Comprises Nation's Top Shopping Centers
Exclusive, Long-term Partnerships Bring Together Leading Real Estate Investment Trusts to Create a Uniquely Engaging and Interactive Media Network
Read more [PDF]

October 16, 2006
Reactrix Hosts New Campaign for Sprint's Mobile NFL Service
Groundbreaking interactive advertising medium to engage consumers in goal-kicking competition while immersing them in brand-reinforcing messages
Read more [PDF]

September 27, 2006
Instore Broadcasting Network And Reactrix Systems, Inc., Partner To Enhance Perfect Media National In-Store Network
InStore Broadcasting Network (IBN), America’s largest retail media company, announced today a mutually exclusive partnership with Reactrix Systems, Inc.
Read more [PDF]

April 24, 2006
Reactrix And Harbor Digital Services Announce Exclusive Partnership Agreement
Top Media Operations Service Provider To Support Reactrix Rapid Expansion Throughout North America
Read more [PDF]

February 7, 2006
Reactrix Appoints Mike Harshfield to Lead Deployment of New Media Network and Customer Care
Former McDonald's IT executive will ensure network reliability and advertiser satisfaction as new place-based medium continues its expansion
Read more

January 31, 2006
New Reactrix Media Network Engages Consumers with Innovative Brand Play in America’s Top DMAs
National Reactrix Mall, Retail and Movie Theatre Network Now Reaches More Than 100 Million Consumers per Month; Attracts Top Brands like AT&T, Coca-Cola, Hilton, Universal Studios, and Visa
Read more

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2005
July 11, 2005
Reactrix Media Systems to Present at the CEO Pitch @ Stanford
Award Winning Company Presents Immersive, Innovative Out of Home Media

Read more


May 11, 2005
Red Herring 100 Winner
Reactrix Media Systems, a developer of a pioneering, interactive in-store media, today announced that it has been named one of the Red Herring 100 Private Companies of North America.
Read more

May 5, 2005
McDonald's 50th Anniversary Celebration Includes Reactrix Interactive Tables
Reactrix creates unique, fun “interactive tables” for dine-in McDonald’s customers at the new 50th anniversary restaurant
Read more [PDF]

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2004
December 6, 2004
Reactrix Raises $11 Million in Series C Financing
McDonald's and AMC Theatres discover Reactrix marketing power
Read more


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